Commercial Photography for brands that put the horse first.

Nutrition. Veterinary. Horse care. Serving the brands that serve the horse.

I understand horse owners because I am one.

Equine brands have trusted me for more than 16 years.

Let's create something your audience truly connects with.

It takes more than just photography skills to get commercial equine images right.

Most equine photographers who come from the portrait and event world don’t have commercial experience. Most commercial photographers have never worked around horses. You need both, and finding that combination can feel impossible.

I’ve spent over 16 years bringing commercial advertising experience to equine shoots. I know how to light a scene, capture authenticity, work as part of a team, and deliver images that make your brand stand out.

I’m also a horse owner caring for three of my own at home in Minnesota. When your audience looks at my images, they see a world they recognize, and a brand they believe in.

The horse comes first. Always.

I’m a Horse First Initiative advocate, and that shapes my approach to working with horses on set.

I make sure the horses I photograph are comfortable, handled with care, and never pushed past their limits for a photo. The handlers I work with are experienced with horses and know how to read their body language.

The thing is, your audience notices. Horse owners can tell when a horse in a photo is relaxed and content. And they can tell when one isn’t. That authenticity matters, and it starts with how we treat the horse on set.

“Shelley always gets the shot! And, that’s just one reason why we consider her a part of our brand marketing team! From pre-planning to post-production and absolutely everything in-between, Shelley Paulson Photography makes the Farnam brand shine.”

Martha Lefebvre, Senior Marketing Manager
Farnam Horse Care Products

Brands I’m proud to work with

From the Journal

I didn’t expect a horse training competition to bring me to tears.

Equine brands and AI: Your Audience is Watching

Journey to Andalusia Horse Illustrated Feature

“Shelley knows horses, she sees beautiful light and is a breeze to work with. We did a whirlwind two-day shoot capturing hundreds of great shots for our client Triple Crown to use for marketing and social media applications. I can’t wait to partner with her again!”

Stefan Hartung, Owner/Creative
Kick, Branding & Design Agency