In August, I traveled with a crew to Tulsa, Oklahoma to photograph horses and riders in multiple disciplines for an ad campaign for Nutrena’s SafeChoice feed line. They have added three new products to the line and have also updated their existing products.
The theme of this campaign was “more,” more performance, more ways to show you care, more time with your horse. Because their customer base is varied from the casual rider to those riding top performance horses, the goal was to create images that show the personal connection people have with their horses both on the ground and in the saddle.
My favorite aspect of larger projects like this is how a whole team of creative people come together and make something none of us could do on our own. I always grow in my vision and skills and the final result is better than I could have imagined.
Here are the beautiful ads they made with the photos we created:
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Here is the commercial filmed during the same shoot by DP Jordan Fisher.
Photos from this project and past projects were also used in shorter social media videos you can watch on YouTube.