Refining My Focus: A Shift to Serving Equine Care Brands

For over 20 years, I’ve had the privilege of working with amazing brands in the horse industry, creating imagery that tells stories and connects with horse owners.

But recently, I had a light bulb moment—most of my clients fall into three areas: equine feed & nutrition, veterinary products, and horse care.

As I stepped back to think about it, it became clear that these industries aren’t just where my business has grown—they’re where my passion lies. And here’s why: I’m not just a photographer in this space—I’m also the target audience.

A Photographer Who Lives the Horse Owner Experience

I don’t just take pictures of horses; I care for my own. Every day, I’m in the barn, making decisions about my horses’ nutrition, evaluating their health, and making sure they get the best care possible. I know what it’s like to read feed labels, work with vets, and research products that promise to keep my horses happy and healthy. I experience firsthand the challenges and concerns that equine brands are trying to solve.

This deep personal connection gives me an insider’s view of what resonates with horse owners. I know the emotions, the decision-making process, and the visuals that build trust. That’s what makes my photography different—it’s created from the viewpoint of someone who lives and breathes this world.

What This Means for My Business (and Yours)

Going forward, I’ll be focusing my business on photography and video for equine feed, veterinary, and horse care brands—helping them create authentic, compelling visuals that connect with their audience.

This has given me a lot of clarity and fresh excitement for my business and for my clients who help horse owners like me to optimize their horse’s health and well-being!

But I still love working with brands outside of this niche when the fit is right. If your brand is in the horse industry and values high-quality, authentic imagery, I’d love to chat about how we can work together.

Let’s Create Something Meaningful

If your brand is in the business of nourishing, healing, or caring for horses, I’d love to help you tell your story through impactful photography and video. Let’s create visuals that capture attention, build trust, inspire action, and leave a lasting impression. Get in touch

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